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Topic: April 2010
Date: Tuesday - April 20, 2010
Topic: Using Social Media to promote thought leadership
Speaker: John Moore

Abstract

Using Social Media to promote thought leadership

This talk will focus on how to best leverage social tools to put your company "on the map". Social media levels the playing field for small startups, enabling them to position themselves, their thoughts, their vision, on a level playing field with much larger corporations. This talk will cover:

        How does social media fit into your overall plan?

        The key social tools companies should use to get the word out.

        Who should be involved in your social media efforts?

        How to join with thought leaders in your market.

        Are you getting results? How to measure your social efforts.

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About the Speaker

John Moore

For the last decade I have worked as a senior engineering manager for SAAS applications built upon the Microsoft technology stack. This has allowed me to have an exciting day job focused on delivering real customer value in the form of products, services, and social conversations. When I am not wearing the CTO/CIO hat I continue to engage in co-creation of value with customers, partners, and vendors and I enjoy writing my blog, engaging in conversations in real-life and twitter. If you want to learn more about CRM, Social Business Strategies, or any other topic I am likely to have an opinion on, stop by and leave me a note.

Website: http://johnfmoore.wordpress.com


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